01.
Service:
Technical SEO
Introduction
You know that you want your website to rank well, but where do you start? There is a gamut of optimization efforts that go much deeper than good content structure and using the right keywords. In fact, many of the most important ranking factors are much more technical and “behind the scenes”. At Locomotive, our technical team can uncover and resolve these elusive technical SEO issues, whereas other agencies can only begin to scratch the surface.
TECHNICAL SEO BENEFITS
01.
Performance
Search engines want to serve users with a high-quality experience. Therefore, they place higher emphasis on ranking sites that offer that. This includes site speed, having a responsive site, lean code and more.
02.
Crawlability
Think about the differences between side streets and highways. One has stop lights, lower speed limits and can often be roundabout. The other is direct with a higher speed limit. Inefficient websites are like side streets. They are not providing search engines with the most direct route to efficiently crawl your content. We will help your site become a highway for search engines.
03.
Indexation
By improving the crawlability of your site, we will also improve Google’s crawl budget i.e. how long it stays on your site and how many pages of your site it’s able to crawl. This in return will increase how many pages on your site are indexed by Google, providing you with more ranking opportunities.
TECHNICAL SEO SERVICES
01
Technical SEO Consulting
This is at the core of all our engagements. Our Technical SEO experts will be constantly monitoring and analyzing the nuts and bolts of your website so you don’t have to. Better yet, our Technical Directors have backgrounds in development, making the execution of optimizations seamless with your development team or implementing on your behalf.
02
Backlink Analysis
One of the most important ranking signals are the links pointing to your site. Search engines view these links as a sign of your site’s quality and authority. However, your backlinks can also hurt you if they are unnatural or from spammy sites. We will conduct an analysis to gauge the health of your backlink profile, how it compares to your top competitors and uncover potential link opportunities you might be missing out on.
03
Website Audits
Our in-depth audits include analysis of server performance and responses, HTML output, site architecture, content depth, structured markup, crawl depth, internal linking, meta data, redirects and much more.
04
Website Migration
If you are launching a new site , ensuring you have a migration plan in place is critical. Migrating a site can be risky all around, especially when considering SEO. If implemented incorrectly, it can hinder your rankings and trust flow with search engines. We will ensure a smooth transition.
05
Server Log Analysis
We collect and parse data from the web server logs. This allows us to see which pages of the website Googlebot and other search engine robots are crawling. Looking at server logs can help us identify pages that Google isn’t crawling as well as pages bots are crawling that shouldn’t be crawled. Optimizing crawl budget is crucial for the site’s visibility since we want to make sure Google crawls and index important pages on the site
06
Website Architecture
We find too often that businesses forget to build SEO into their overall site design and navigation. This can hinder link equity distribution i.e. you have too many links in your navigation that your key pages are not getting site trust pushed through to them to help them rank. It can also hold back how search engines digest and comprehend what your site offers if it’s not properly organized and linked. By collecting and analyzing several data points from your site, we will provide direction on the best way to structure your site for both the user and search engines.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Technical SEO Articles
02.
Quick Tips that Can Make Your Outreach Process Successful
Writing emails for outreach for link building is key to getting the attention of your readers. On this post we want to share several templates and details in the outreach process that we’ve tried and have seen their effectiveness.
Connect with us.
Get in touch with us today to talk with our experts and learn how we can best benefit you and your business.